Emma Whitney is the Director of Embryology and Genetics at the Evewell Fertility Group, with over 23 years of hands-on IVF laboratory experience. She specialises in pre-implantation genetic testing (PGT-M) to help prevent the transmission of inherited genetic conditions and improve embryo selection. Alongside her clinical work, Emma is widely recognised for her commitment to patient education and advocacy. Known as @emmatheembryologist on Instagram, she shares free, accessible embryology education with over 10,000 followers. Her aim is to demystify the IVF laboratory process, reduce anxiety, and empower patients with knowledge. Emma also serves as Chair of Trustees for Fertility Action, a UK charity campaigning for fair and equal access to NHS-funded fertility treatment. She is a passionate advocate for equity in fertility care and a leading voice in the national conversation around funding and access. A champion for the wellbeing of embryologists, Emma actively highlights the emotional and psychological challenges of the profession. She works to ensure embryologists are recognised, supported, and heard within the fertility community.