Meeting the changing needs of veterinary clients
Tracks
Stream Three - Room E3
| Friday, April 19, 2024 |
| 1:30 PM - 2:30 PM |
| Room E3 |
Overview
Janet Murray
Speaker
Mrs Janet Murray
The Animal Academy
Meeting the changing needs of veterinary clients
Abstract
Over the years client behaviour has increasingly changed. Clients are doing their homework more than ever before and becoming more informed pet parents that want the best for their ‘fur babies’. They want to be taken seriously whilst being guided by you as the professional. They want to know you care and they want to be communicated with; albeit in a different way from some of us are maybe used to.
So how have you met the challenge of changing with your clients? What do you do to inform your clients and how do you communicate with them? We will discuss some of these behaviours and look at areas that are influenced by customer ‘wants’- lets embrace their needs and make the change!
“Client behaviour and wants are changing, how can we influence a change to meet their needs?”
So how have you met the challenge of changing with your clients? What do you do to inform your clients and how do you communicate with them? We will discuss some of these behaviours and look at areas that are influenced by customer ‘wants’- lets embrace their needs and make the change!
“Client behaviour and wants are changing, how can we influence a change to meet their needs?”
Biography
Janet grew up on a dairy farm in rural New Zealand and started out as a Veterinary nurse in mixed practice. She has travelled through the UK, where she locumed at various small animal referral practices including specialising in emergency critical care at The Royal Veterinary College, London. Later moving to Ireland, she undertook various industry roles including territory manager for a major pharmaceutical company, veterinary nursing/teaching at University College Dublin and shelter medicine at Dublin SPCA. In 2012 she moved to Perth, undertaking a brief nutritional sales role before turning to lecturing in Certificate IV Veterinary Nursing. Janet holds a Bachelor of Veterinary Nursing through Edinburgh Napier University and also an Associate Degree in Adult and Vocational Education though Charles Sturt University. She is the editorial chair for the Australian Veterinary Nursing Journal, is an active advancement committee member for the VNCA and is the first non-Vet chairperson of the AVA Veterinary Business Group as well as a committee member on the AVA Education Advisory group.
Her most notable accomplishment is to have received the first international scholarship for Veterinary Nursing leadership in 2019 (Dr Earl Rippie Scholarship). Janet is the Director of The Animal Academy, a registered training organisation for Certificate II and III animal care and Certificate IV Veterinary nursing.
